Business, Small Business - Tuesday, August 26, 2008 5:48 - 0 Comments

1500 Secret Marketing Strategies (126-150)

126. The "JV And Discount" Strategy

The "become my JV partner and get a (no.)% discount…" strategy tells your prospects that if they join your affiliate program, you’ll give them a discount on the product they promote. You could have special order page set up for just them or have them fill in a coupon code on their page.

127. The "Affiliate Bribe" Strategy

The "join my affiliate program and get a (no.) discount…" strategy tells your prospects that if  they sign-up to your free affiliate program you will sell them your product for cheaper than the  normal retail price. Even if they don’t become an active affiliate right away you’ll have them  on your affiliate opt-in list and they may promote one of your older or newer products in the  future.

128. The "Small Catch" Strategy

The "hurry, there is a small catch though…" strategy tells your prospects that they better order soon because you only have so many copies available. You can tell them that once the words spreads about your product, it will sell fast from the results of your marketing tests.

129. The "First Reaction" Strategy

The "as a (type of person/professional), your first reaction will probably be (negative thought)…" strategy tells your prospects that they may have some defense buying mechanism but that is just because they have been burned by your competition before. You can tell them it’s okay and you understand but your product is different.

130. The "Starter" Strategy

The "this isn’t for beginners, however we do have a starter plan that’s available for an extra fee…" strategy tells your prospects the bad news then the good news. Their spirits may be down at first and then you’ll raise them back up again. They will like the fact that you are being honest with them up front.

131. The "They Are Mad" Strategy

The "I know my competition will be mad about this…" strategy tells your prospects that your competition will likely have a fit about your new offer. It gives your readers a reason to read on and see what could make them so angry. It could be about your low prices, something you’re telling them about your competition, a better product you came out with, etc.

132. The "Be Truthful" Strategy

The "NOTICE: you must be truthful when filling out this form or you will be asked to leave my program…" strategy tells your prospects they must be honest when filling out your consulting or mentoring program application. They will realize you are serious about helping people that truly want to be helped.

133. The "Fire Dates" Strategy

The "June 1st-4th ($), June 5th-9th ($), June 10th-13th ($)…" strategy tells your prospects that you are selling your product in a fire sale format. They’ll see the price will be going up every few days and it will create an urgency for them to buy now.

134. The "Early Commission" Strategy

The "June 1st-4th ($)(no.)% ($), June 5th-9th ($)(no.)% ($), June 10th-13th ($)(no.)% ($)…" strategy tell your prospects that during your fire sale, you will be offering customers the chance to earn commissions from it. They will want to become a customer early so they can promote it at the lowest possible price so the market doesn’t get saturated right away.

135. The "Letter Requests" Strategy

The "I’ve been getting a ton of letters asking me when I was going to release another (type of product), so I finally have…" strategy tells your prospects that your last product was really good. People were so impressed and satisfied they have been requesting you to release another one.

136. The "This Isn’t Average" Strategy

The "warning: this is not your average (your type of product)…" strategy tells your prospects that your product is way above average. You could even offer a higher price than your competition because it will back-up your claim that it is better than theirs. People sometimes perceive a higher price equals higher quality and better results.

137. The "1st Ever" Strategy

The "for the first time ever…" strategy tells your prospects that they likely haven’t seen your product before. If they have seen your product before, maybe you could attach a different offer for it, like offering resell rights, a lower price, never-seen-before bonuses, etc.

138. The "$1 Bombshell" Strategy

The "how to turn $1 into ($ a huge amount) worth of…" strategy tells your prospects that they could get a ton of products for only one buck. You wouldn’t make much unless you charge them another fee later on for something else (like a $1 trial). You could even tell them you’ll refund their dollar if they don’t like the products.

139. The "Wrong Advice" Strategy

The "if you are not reaching your goals, maybe you are taking advice from the wrong people…" strategy tells your prospects that your competitors are those wrong people. You just need to prove why they should take your advice and purchase your product.

140. The "P And C" Strategy

The "over the last couple of years we have made over ($) in profits from (no.) of customers…" strategy tells your prospects that your business has been very successful. Most people assume successful businesses sell high quality products that work.

141. The "Mad Accountant" Strategy

The "our accountant is steaming mad about our sale…" strategy tells your prospects that your accountant thinks you are selling your product for too low a price. Most people will think if your accountant is that angry about your offer, it must be a great bargain.

142. The "Keep The Secret" Strategy

The "for my subscribers only, don’t show this to anyone else or I will pull this offer, I’m not joking…" strategy tells your prospects that they better order now in case one of the other subscribers leaks out this information to any non-subscribers. The "I’m not joking" statement tells them it’s not a marketing ploy.

143. The "Time Released Benefit" Strategy

The "picture (no.) (minutes/hours/days/weeks/months/years) from now (your product’s benefit)…” strategy tells your prospects indirectly and visually how long your product will deliver their desired benefit. As you imagine, the quicker it delivers the benefit, the quicker they will order your product.

144. The "Single Question" Strategy

The "the single most important question you should ask yourself before buying (your type of product)…" strategy tells your prospect that they better know the question before they invest their money and not improve their life. You want the question to tempt them to buy your product and not your competition’s.

145. The "Puzzle" Strategy

The "try to fill in this blank, this will _____ your life…" strategy tells your prospects to concentrate on your sales letter by trying to fill in the blank. People will naturally fill in the blank with a positive word, like improve, better, enhance, etc. They will write part of your ad for you and persuade themselves to buy.

146. The "Visit Their Site" Strategy

The "visit our top competitors’ web sites and check them out…" strategy tells your prospects that you aren’t scared by your competition. Your visitors will assume your product must be way better since you are giving them their URLs and asking them to checkout their web sites.

147. The "Surprise Hint" Strategy

The "I want it to be a surprise but I’ll give you a hint…" strategy tells your prospects that you’re just teasing them a little. It will build anticipation until your product is released. People will likely still try to figure it out and your competitor even more.

148. The "Red In The Face" Strategy

The "this is kind of embarrassing…" strategy tells your prospects that even you, the business owner, have been red-faced before for not achieving your desired benefit. If they are currently embarrassed they will relate to your story and likely purchase your product.

149. The "You Upset Yet?" Strategy

The "sorry, this may upset you…" strategy tells your prospects to imagine how you could possibly upset them with a sales letter. They will want to read on to see what it could be. It could be about how your competition scams them, a dose of reality that could persuade them to buy, about how they lost out on your products but you’re re-launching it at only a few dollars higher, etc.

150. The "Team Of Affiliates" Strategy

The "me and (business owner’s name) are offering you a personal affiliate bonus…" strategy  tells your prospects that you teamed up with another business or marketer to give them a bonus  package if they purchase through your affiliate link. You could even team up with a ton of  businesses so you have many people donate a product to your bonus package. You could also create  an affiliate bonus package out of the tons of free info-products and software offered on the  Internet.