1500 Secret Marketing Strategies (176-200)

176. The “Bonus Contributions” Strategy The “I’ve had tons of businesses donate bonuses for my product launch…” strategy tells your prospects that if they order your new product, they will get a wide variety of bonuses. You could tell them how many bonuses they will get and what the total retail value of the bonuses [...]

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Russia opens gas taps to Europe

Russia’s Gazprom has resumed gas supplies to Europe via Ukraine, raising hopes of an end to weeks of disruption. A company spokesman told the BBC that full pressure in the pipeline system would be reached by mid-afternoon local time (approximately 1200 GMT). The move comes after the Russian and Ukrainian prime ministers agreed a new [...]

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Microsoft is accused by EU again

The European Commission has accused Microsoft of harming competition by bundling its Explorer web browser with its Windows operating system. The commission said it had reached the preliminary view that the US software giant had undermined consumer choice and infringed EU rules. Microsoft and the European Union have engaged in legal battles over competition issues [...]

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Bank of America gets big government bailout

Bank of America Corp was rescued by the U.S. government on Friday through a $20 billion bailout and a guarantee for almost $100 billion of potential losses on toxic assets to cushion the blow from a deteriorating balance sheet at Merrill Lynch & Co, its recently acquired brokerage. The bailout makes Bank of America the [...]

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Adjustable Home Loan Mortgage Rate Changes With The Times

When times are good and interest rates are low, many people took advantage of an adjustable home loan mortgage rate to buy a new home or a second home. It enabled them to take advantage of low mortgage rates, with the promise that if mortgage rates changed, they would assume a higher rate, accompanied by [...]

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1500 Secret Marketing Strategies (151-175)

151. The “Do The Math” Strategy The “quality product + affordable price = great value…” strategy tells your prospects a single math equation that will help them understand just how good a deal you are offering. Sometimes presenting your offer as something other than a normal sales pitch will persuade them to buy. 152. The [...]

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Selling to a Woman Vs Selling to a Man

Different approaches should be taken when selling products or services to a man when compared to a woman. As they say that men are from mars and women from Venus both of them think very differently and hence, their thinking should be influenced by different methods. For example, when a man decides to buy a [...]

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1500 Secret Marketing Strategies (126-150)

126. The “JV And Discount” Strategy The “become my JV partner and get a (no.)% discount…” strategy tells your prospects that if they join your affiliate program, you’ll give them a discount on the product they promote. You could have special order page set up for just them or have them fill in a coupon [...]

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US job losses hit record in 2008

More US workers lost jobs last year than in any year since World War II, with employers axing 2.6 million posts and 524,000 in December alone. The US jobless rate rose to 7.2% in December, the highest in 16 years. The official data came as plane-maker Boeing said it would cut 4,500 jobs this year [...]

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