76. The "Sell And Profit All" Strategy

The "the highest earning affiliate from the month of (the month) will receive 100% of their sales, instead of the normal (no.%) commission…" strategy tells your prospects that if they win your affiliate contest, they can keep all the profits. You could even offer higher than normal commission levels to people who come in second and third place.

77. The "Going To Lose" Strategy

The "you are about to lose ($)…" strategy tells your prospects that you are about to raise the price of your product. If they were interested in buying it later on and they wait, they will actually lose money. You could also tell them exactly how many (hours/days) they have until you raise the price.

78. The "We’ll Pay You" Strategy

The "we’ll pay you ($) if you don’t (your product’s benefit)…" strategy tells your prospects  that you’ll pay them money if they don’t gain their desired benefit with your product. You can  tell them you are taking all the risk since you are giving them money rather than their  investment back, and they can even keep the product. You can even tell them even if the product  is damaged they will still get your guarantee. To protect yourself, tell them they first need to  prove they used your product to the fullest before they get the guarantee.

79. The "Huge Favor" Strategy

The "I need a huge favor…" strategy tells your prospects that you have a special request that they could help you with. Most people are open to doing small favors for people, especially if they already like or respect you. You could ask them favors that could actually make you money, like visit your web site to see how you could improve it or review you free viral e-book and see if it reads well, etc.

80. The "Later On" Strategy

The "new bonuses will be added on (dates and times)…" strategy tells your prospects that you will being adding even more bonuses to your product on specific future dates. It will either persuade people to buy now or make them keep coming back to check out the new bonuses till it finally persuades them to buy. You could add more curiosity by giving them juicy hints or clues about your upcoming bonuses. It will just keep getting more and more tempting for them to buy.

81. The "Only Live Once" Strategy

The "you only live once…" strategy tells your prospects that life is too short to waste and they shouldn’t hesitate to gain their desired benefits. They will want to spend their money where it will pay off, so you’ll just need to prove that your product is the right investment.

82. The "Whichever Comes First" Strategy

The "it ends on (date) or until (no.) copies have been sold, whichever comes first…" strategy tells your prospects that it’s up in the air which event will come first. If they are even a little interested they may buy to secure their copy of your product.

83. The "Guess" Strategy

The "guess what kind of product I will be releasing on (date), here is a clue…" strategy tells your prospects to feel very curious about what kind of product you will be launching. It will build immense anticipation during your pre-launch. You could even have them check back each (day or week) to get a new clue.

84. The "No Scare" Strategy

The "I’m not going to scare you into purchasing my product…" strategy tells your prospects that you won’t be using any ‘fear tactics’ in your sales letter. You could tell them that there is already a huge need for it and it should sell itself. Many people will be persuaded to buy by your confident, straightforward approach.

85. The "Funny" Strategy

The "this e-mail was so funny I was turning blue from laughing so hard…" strategy tells your prospects that you received a ridiculous e-mail from a fellow subscriber. It could be someone complaining about your prices, sales offer, your content, etc. You could tell your prospects that you won’t reveal the author’s name but you will show them the exact, hilarious quotes. Of course this could be an attractive lead-in to sell them one of your products.

86. The "They Threaten Me" Strategy

The "I’ve received actual threats from a fellow marketer…" strategy tells your prospects that somebody they might know of could be threatening you. You could say that it made you so mad that you’re going to do even more of what the marketer is harassing you about. It could be using lower than usual prices, holding a sale for a longer period of time, etc. If the marketer is well known, you could even tell them that you will give them a revealing clue about who the marketer is if they purchase your product.

87. The "Roadblocks" Strategy

The "we’ve eliminated all of the obstacles for you…" strategy tells your prospects that they won’t have any roadblocks in the way to reach their intended goals. You could offer a no-risk guarantee, payment plans, a ‘try before you buy’ time period, etc.

88. The "Panel Of Experts" Strategy

The "here are the (no.) expert contributors that have helped me create this product…" strategy tells your prospects that your product idea must have been awesome for all those experts to contribute to it. Plus, you could ask all those contributors to promote the product too, so your prospects will see the buzz about it.

89. The "Early Advantage" Strategy

The "get it early before everyone else finds out about it…" strategy tells your prospects that once the buzz start about your product, it could sell out or their competition will get their hands on it too. Plus, they may want to capitalize on the early buzz of the product by joining your affiliate program.

90. The "Broke And Depressed?" Strategy

The "spent (hundreds/thousands) on (your type of product) and haven’t (your product’s benefit) yet?…" strategy tells your prospects that they wasted their money on tons of products and have nothing to show for it. You can tell them not to be embarrassed because you did too, of course, until you found the product that you are currently selling.

91. The "Ahhhh" Strategy

The "you are about to have one of those "ahhhh" moments…" strategy tells your prospects that they are going to finally become clear about how they will gain their desired benefit. To do this you need to represent your product like one of the miracle-like ideas that none of your competition has thought of yet.

92. The "Business Meeting" Strategy

The "when I first told my business partner about my product idea (she/he) fell out of their chair…" strategy tells your prospects that your product is so good that your partner knew it would be a profitable investment. Most people know the most profitable products are the ones that deliver the best results.

93. The "Buy Vs Create" Strategy

The "you are getting a (no.) discount compared to what I paid to create this product…" strategy tells your prospects that you had to pay way more than they will have to pay for the same benefits. You could even show them the quotes or a copy of the invoices/receipts that you paid for the product to be developed.

94. The "Make Them Smile" Strategy

The "make your (a family member/friend) smile…" strategy tells your prospects that your product will give their loved ones a positive physical reaction. It could be making them jump for joy, laugh out loud, have a look of love, raise their arms from excitement, dancing in celebration, etc. Most people like to make their family and friends feel good.

95. The "Bad Review" Strategy

The "read my negative review of (product’s name)…" strategy tells your prospects that you didn’t enjoy certain aspects of the affiliate product. Using a negative review will gain their attention because people don’t see them a whole lot and it creates controversy. You should tell them the minor things that you didn’t like but still tell them the overall product is good quality (if true) then they may still end up ordering from your affiliate link.

96. The "One Word Translation" Strategy

The "this translates into one word: (a benefit word)…" strategy tells your prospects that you are simplizing your offer to one persuasive word. You could even include the definition of the word if it sounds persuasive. For example, if you were selling a Valentine’s Day box of chocolates you could say "This translates to one word: LOVE!"

97. The "Heard It Before?" Strategy

The "think you’ve heard it all before? Please STOP and think again…" strategy tells your prospects that your product is unlike anything they have even heard of before. They will at least take a little time to read your offer, even if it sounds familiar to another product in your niche. They will want to see what’s so different about your product.

98. The "Beta Version" Strategy

The "if you order the beta version now, you will get a (no.)% discount…" strategy tells your prospects they will get a copy of your product that might contain a few bugs but will be cheaper. You could always tell them they will get the final version of your product when it’s complete.

99. The "Sell One" Strategy

The "make a least one affiliate sale this month and you’ll get…" strategy tells your current or future affiliates that all they have to do is make one tiny sales and they will be rewarded. You could give them a bonus product, a discount, consulting, etc.

100. The "Unbelievable Story" Strategy

The "do you ever hear unbelievable stories of people (your product’s benefit)? Well, they are true…" strategy tells your prospects that those success stories aren’t just old wives’ tales. You could tell them they can read or listen to some of those stories on your web site from people that have bought your product.

Image: Vincent van Gogh (1853-90), Sunflowers, 1889. Oil on canvas, 95 x 73 cm. Van Gogh Museum, Amsterdam (Vincent van Gogh Stichting).