252. The “Domain Symbolism” Strategy
The “this is so important I registered a domain name about it…” strategy tells your prospects that your product is so crucial to their success that you paid for a special piece of Internet real estate for it. It could be a domain name related to the product’s name, the date of your product launch, the type of product, etc.
253. The “Encyclopedia Of Proof” Strategy
The “grab my free e-book pack full of proof…” strategy tells your prospects that you bundled up a whole bunch of real life evidence that your product does what you say it does. The e-book could be full of success stories, testimonials, detailed case studies, before and after pictures, high profile endorsements. You could even allow people to give the free e-book away with your ad in it to increase sales.
254. The “As Your Own” Strategy
The “use my bonus package as your own…” strategy tells your prospects that they could use your personal freebie to persuade people to order an affiliate product through your link. You would just share your commission with them 50/50. And if there is an affiliate contest and you win, you could share the contest money or prizes with the top highest affiliate sales producers. You can tell them you all can make better money by working together in a co-op.
255. The “Give Them A Hint” Strategy
The “I’ll give you a few hints…” strategy tells your prospects that you aren’t going to reveal what your next product will be or what is on the web site in your ad copy. It will create a ton of curiosity and people love solving puzzles. For example, Hint 1, Hint 2, Hint 3, etc. The Hints could be related numbers, words, people’s names, etc.
256. The “Broke A Record” Strategy
The “it’s been a record sales (day/week)…” strategy tells your prospects that you broke your sales record with your current product. They will think it has to be a good product if it’s selling that well. You can tell them you’ve had positive responses from your customers and many unsolicited testimonials.
257. The “VIP Treatment” Strategy
The “I want to give my loyal prospects a discount…” strategy tells your prospects that your new product will be launching soon but they can get it at a discount price before your official launch. It’s a great way to build loyalty and rapport with them. Your customers will hang around longer if you give them some special VIP treatment once in a while. You can create a buying frenzy by limiting the number of days the discount will be available.
258. The “Market Removal” Strategy
The “hurry, it will be removed from the market on (date)…” strategy tells your prospects that your product won’t be available for purchase permanently or temporarily in the future. If it’s temporarily, you can tell them exactly how long it will be before it’s gone. You could list the number of days, weeks, months or even years. If they have the slightest interest in your product, they won’t want to wait that long.
259. The “Don’t Hate Money” Strategy
The “even if you hate (topic) you can make money from it…” strategy tells your prospects that you are offering resell rights to some niche products. You can tell them they can expand their business by easily moving into different niches without all the work. For example, even if you hate changing your car oil you can still make money selling a “how to” ebook about it.
260. The “Build Your Credit” Strategy
The “I’ll give you a $(no.)credit on any of my products…” strategy tells your prospects they will get a discount off one of your products or get one for free if they purchase someone else’s product through your affiliate link. A personal bonus can persuade people to order faster than just giving them a plain option to buy, which any old affiliate could do.
261. The “Poetry Profits” Strategy
The “read this poem…” strategy tells your prospects that they will be pleasantly entertained while reading your ad. You could use a full poem or excerpts of a poem for different parts of your ad copy, like headlines, sub-headlines, closes, a P.S., etc. You want the poem to be related to your product and persuade them to buy.
262. The “See It First” Strategy
The “be the first to see the sales letter…” strategy tells your prospects they can have one of the first opportunities to see your product’s sales page during pre-launch. They won’t be able to buy but it will give an extra chance for them to see your ad before the official launch. You could leave a few things like bonuses out of it so they will want to see it again at launch. The more time people see your ad, the higher the chance they will buy. It could also create a buzz and get your affiliates extra-enthusiastic to promote your product.
263. The “Big Bucks First” Strategy
The “earn (no. – high number)% your first month and (no – lower number) there after….” strategy tells your prospects if they sign up to your affiliate program you’ll give them a higher commission on their first months sales. It could be higher commissions for the first month of your new product launch, the first month someone one joins your membership web site or the first month they are an affiliate.
264. The “Bonus Lockdown” Strategy
The “lock in your bonuses…” strategy tells your prospects that you will eventually remove your main product’s bonuses on a certain date or after a specific number of orders. You can also tell them they will be guaranteed to get all the future bonuses that you add to your product package. You could tell them you will remove your bonuses one at a time or all at once.
265. The “Hide It” Strategy
The “look for the hidden bonus inside…” strategy tells your prospects that there is a hidden bonus in your paid or free product. It will make them interested in taking the next step, either buying your paid product or requesting your freebie. You could tell them how much the mystery bonus is and give a hint about where it is located.
266. The “Better Than The Best” Strategy
The “it’s way better than (a good, popular, well-known brand product)…” strategy tells your prospects that your product offers more benefits and features than a similar leading product. People will assume that if you can legally make those claims then your product must be good and will be persuaded to see why it will be better for them.
267. The “Watch For This” Strategy
The “something big is going to be released on (date/time)…” strategy tells your prospects to watch out for your e-mail on that particular day and time. Tell them it’s something they don’t want to miss. You can tell them a ton of top marketers are helping to promote it. You could even give them a fill-in-the-blanks hint or clue about what the product will be or be about.
268. The “Buy And Copy” Strategy
The “purchase through my affiliate link and use my bonus package…” strategy tells your prospects that if they order a product through your affiliate link, they will get your personal bonus package and the right to use it to promote the affiliate product to their visitors. And if you want, you could even ask them to split the commissions they make with you.
269. The “Overnight Miracle” Strategy
The “become (your product’s benefit/their goal) overnight…” strategy tells your prospects that if they buy your product today, they will wake up with their desired benefit tomorrow. When something is bothering someone or if they have a problem, they will think about it before they go to sleep. They usually will wish, pray or imagine that the problem will be magically solved in the morning when they wake up.
270. The “Bills, Bills, Bills” Strategy
The “solve your problems forever for the same cost of one monthly (type) bill…” strategy tells your prospects to compare the cost of your product to something they pay for every month. It could be an electric bill, phone bill, cable bill, satellite bill, garbage bill, water bill, etc. It will make the price of your product seem cheaper than it sounds.
271. The “Save In The Future” Strategy
The “get a discount of ($) for my next product…” strategy tells your prospects that if they order a product through your affiliate link, they will get a discount on your own higher priced product. So, if the affiliate product costs $500 and your product is $1000, they would get a discount on the difference which would be $500. In all, they would pay $1000 for the affiliate product and your product instead of $1500.
272. The “A Team Sport” Strategy
The “it took a team of (no.) professionals to create this…” strategy tells your prospects how many and the type of professionals it took to create, sell, manufacture and market your product. You could list people like writers, script or software coders, graphic artists, lawyers, copywriters, proofreaders, affiliate managers, etc. People will realize that many professionals helped with your product and they will assume your product will give them their desired benefits.
273. The “Pajama” Strategy
The “I’m siting here in my pajamas…” strategy tells your prospects what you’re wearing or doing that relates to your product’s benefit. If your product’s benefit was working from home you could do it in your pajamas, underwear, sweats, bath rob, etc. If you’re selling vacations you could be wearing your swimsuit, sitting by the pool, getting a massage, etc. Just use your imagination to create the setting and sales story them follow it with your product offer.
274. The “Limited Install” Strategy
The “for the first (no.) that order, I’ll (install/assemble) it for no cost…” strategy tells your prospects that people usually have to pay extra to you or someone else to get your product set up properly. They will want to be one of the first to order to avoid that extra fee or to avoid the time, hassle or frustration of trying doing it themselves.
275. The “Fast Affiliate Sales” Strategy
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